Our Readers; Market Makers
Why our readers mean results...

• Family-centered, who invest heavily in their families' current and future needs
• Communally active and cognizant
• Highly motivated, intelligent consumers
• Ideologically insulated from popular media outlets and culture (e.g. television, secular newspapers and magazines, web-based "socially-centric" sites)
• Spanning generations, attracting readers from the ages of 8 through 80+, with particular penetration in the 18-50 age spectrum.
• Primarily concentrated in the major U.S. metropolitan markets of the Northeast, Midwest, West Coast, and South Florida; as well as Montreal and Toronto, Canada.
• Very popular in most major English-speaking urban Jewish communities worldwide.
• Upwardly-mobile entrepreneurs, professionals, educators and community activists, many of whom are also market influencers, whose personal and professional standing often play a critical role in influencing the personal and professional purchase decisions of family, friends, and colleagues. In some cases, this influence extends beyond the core community, affecting non-Orthodox and even non-Jewish colleagues as well;
• Investment savvy, balancing needs for long-term security with interests in growth markets. Varied financial interests include insurance and savings, as well as more aggressive financial instruments such as hedge funds, real estate, private equity and placement, venture capital, etc.; understanding ROI value.
• Consistent consumers of all types of goods and services, including basic consumables (staples, higher-end food and beverages, organic, diet and specialty food lines, health and personal care products), non-essentials (business and recreational travel and entertainment, insurances) durables (cars, furniture, hi-tech equipment, state-of-the-art equipment)
• Financially prudent, yet forward=thinking